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Web Hosting - How To Select A Web Host As with many purchases, our first impulse when selecting a web hosting company is to go with the cheapest. Hey, they're all alike, why pay more? Au contraire. There are a number of objective criteria that separates one web hosting company from another and money is only one of them. And not the most important one. Selecting a company based on price alone is equivalent to selecting an auto mechanic on price alone. Sure, he may maintain or fix your car cheaper. But will the car spend all the time in the shop and none on the road? The first consideration is 'horsepower'. Do they have the capacity to carry your load and deliver decent performance? Most hosting companies will advertise that they have huge bandwidth and hundreds of servers. They're usually telling the truth. But there's a difference between existing capacity and usable capacity. If they also have thousands of sites with millions of visitors per day the available or free capacity will be much lower. A big pickup truck may be able to tow 5,000 lbs. But not if it's already carrying 4,999. Be sure to ask about available capacity, and have the prospective company back it up with reliable numbers. If you can't interpret the information they provide, find someone to help you do so. Next, and a very close second, is reliability. A lot of power is worthless if it's cut often. Outages are a normal part of business. Even Google and Microsoft go down from time to time. The difference is, it happens rarely and they have failover plans. That means, if their site/system does go down it's either up again in a flash, or you never see the outage because a backup system kicks in automatically and seamlessly. Be sure to grill the company closely about their up time. They'll often tout 99.6%, or some such figure. But, like the on-time figures of the airlines, those numbers can be shaded by adjusting the definition of 'up time'. What matters to you is whether your visitors will be able to reach your site at any time of the day or night they might want to. Find out what systems, both technical and human, they have in place to deal with failures of all sorts. Servers can go down, networks can fail, hard disks can become defective and lose data even when the other components continue to work fine. The result is YOUR site is unavailable, which is all that matters to you. The web hosting company should be able to deal with all of that and have you up again very quickly. Last, but not least, is security. With the continuing prevalence of viruses and spam, you need to know that the web hosting company you select has an array of methods for dealing with them. That means a good technical plan and staff who are knowledgeable in dealing with those issues. The old saying: 'an ounce of prevention is worth a pound of cure' is more true here than anywhere else. All these issues are central to finding a web hosting company that can deliver the services you need. After those criteria are satisfied by a number of candidates, then you can start narrowing them down by price.

Staying Computer Safe while Searching for Freebies on the Net Who doesn’t love the idea of getting something for nothing? Free stuff can bring a smile to anyone’s face, and the Internet is destination number one when you are looking for cash in on a few freebies. The downside of free stuff online is that if you aren’t careful, the free item could end up causing plenty of headaches and heartaches, not to mention a lot of cold, hard cash. If you want to score with free stuff online, make safety your number one priority by following these tips. First and foremost, treat your personal information like its cash. That might sound a little dramatic, but anyone who manages to steal your identity online is after one thing, and one thing only, your money and any addition money they can grab by cashing in on your credit. Protecting your name, address, credit card number, bank account number, phone number, social security number, and so on and so forth when you are registering for free offers is the first step to making sure you don’t get hustled when you’re just trying to enjoy a good freebie. That means that if you are asked for some personal information that you don’t feel comfortable handing out, let the freebie go. Likewise, make sure the site from which you are getting your free stuff has a privacy policy and that you know it, understand it, and can live with it. Speaking of that site that is handing out the free goods: just who are these people? If you were walking down the street and a shady looking person said they would give you a free DVD player if you followed them, chances are you would run the other way. Online, it is hard to tell the legitimate people from the people looking at you like a free lunch, but there are a few red flags you can look out for. Does the website look like it was thrown up in about 5 minutes, full of clip art and bad spelling? Is it hard to find information about where the website is registered, or where the business the website is supposedly promoting is registered? If the website purports to be affiliated with a certain brand you know, does it really look like it is, or does the logo look different/colors look off? If you can’t get a reasonable feel for who are dealing with online, don’t deal with them. Red flag number one? Asking for too much personal info should send you running. Another way to protect yourself is to build a virtual fortress around your computer. The net is filled with people who know how to walk right into your virtual home – your computer – and flip through everything you have on there, taking whatever they want. Many of these kinds of hackers draw you in by creating phony freebie websites. The way to keep them out is to keep your computer on lockdown. Make sure your firewall is stronger than you think it needs to be, and make sure it is always updated. Also, make sure you have antivirus software on the patrol for you and that you keep this software updated as well. Last but not least, keep those passwords in the vault, and make sure they are extra strong. No freebie website has any reason to ask you about the passwords for your accounts so don’t give them away – and don’t give them to anyone else online for that matter. Also, if you’re using your birthday or child’s name as password, don’t. Sure, it isn’t as easy to remember, but your password should be a random word and contain a collection of numbers and symbols as well. This will give you the extra layer of protection to make sure your online house is in order when you cash in on the freebies.

Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.