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From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Prayers, Ploys and Passions: The Poetry that Gets Published (published poetry) Some people may tell you that poetry doesn’t get published. Published poetry is only that written by people who have already died. That is not true however. Poetry is not as frequently found as other kinds of writing, but it is a genre that is still alive and well in today’s publishing world. If you are a poetry writer, you are also probably a poetry reader. You of all people know that poetry publishers are still out there. There are specific types of poetry that tend to get published though. There are special interest outlets for other types, but in general, what gets published gets repeatedly published as time goes on. There are three main categories that currently published poetry falls into. Those categories encompass the most important interests of people today. Prayers and Matters of Faith The first category of published poetry involves faith. There are people that subscribe to all different kinds of faith and it is that belief that is at the core of many people’s lives. Atheists are a minority in the world. Since faith is such an important part of so many people’s understandings of the world, it is no surprise that it draws poetic words from those who believe. It started long ago. The Bible, for example, is full of poetry. Those people who first knew God were inclined to speak of him through the illustrative voice of poetry. Today people are the same way. Such is their deep experience with God that they must express their emotions with an emotional type of writing. Since so many people have personal experiences with God, those who do not write are interested in reading the writings of others. For that reason, matters of faith, and especially expressive prayers placed in poetry get published. Ploys and Plans for the Nation National interest is also of major interest to most people. As a group of people head through their lives, united with others of the same nationality, they must want to know where the group as a whole is headed. Much of the published poetry in this category contains hopes and dreams for a country’s future and expected path through history. More of the poetry in this category though is in protest of how a nation has forged its path as it has grown. Frustration with events beyond one’s control elicits words that can only have their full meaning in poetry. Since those of a nation are united with each other, poetic commentaries about that nation are of interest to everyone. They help each person express their feelings and frustrations and hopes for their home country. Passion and the Human Condition of Love People are obviously not only connected to each other as citizens of the same country. People need each other in a much more personal sense than that. A third major category of published poetry is that which contains expressions of love between people. Love poems are a genre that dates back, again, to biblical times. Romantic love has always been a popular theme within poetry because of the passion that can be displayed with poetic devices. Other kinds of love are also well expressed in verse. The love of a mother for her child or that of a friend for another friend is a common topic in poetry. Humans thrive on love. That is why poetry about love gets published. Published poetry does fall into three major categories. It appears in books and anthologies, but also in magazines and even greeting cards. As long as a poem is effective in describing a common human reaction to life, it will probably be passed along from person to person. Poetry is a beloved form of writing that connects people to one another. As long as humanity feels, poetry will continue to be published.

Yes, Freebies are Real! If you tell someone that something is free, they immediately start looking for the catch. After all, the words of wisdom “there is no such thing as a free lunch” have usually been proven true for people time and again throughout life, and so a healthy cynicism towards free stuff usually springs up with good reason. If you are one of these skeptical types, however, you may be missing out on some really great stuff. The truth is that you CAN get free things that are really and truly free, and yes, actually worth having. You just have to know where to look. OK, here is where the caveat comes in. The definition of “free” often depends on the definition of “cost.” As any economist can tell you, cost really doesn’t only come down to how much money you have to hand over to get something. There are additional costs, like inconvenience and time spent doing something. And true, some freebies have these “non monetary” kinds of costs associated with them. You have to balance all of the costs with the value of the free stuff you are getting and decide if it is worth it to you. The two biggest costs associated with freebies? Time and convenience are at the top of the list. Time is a big factor in many free offers. Companies want a bit of your time in exchange for their free products. Indeed, some companies literally want hours of your time. Have you ever taken advantage of one of those “free weekend vacation” offers in which you received free accommodation in a beach house or condo for a weekend in exchange for suffering through a long presentation and intense sales pitch? For some people, they can handle the presentation and have no qualms about refusing to buy anything and the free vacation more than makes up for it. Other people would rather pay any price to avoid having to listen to one of these spiels. So, while these weekends are freebies, for some people, they cost too much. More often, a company wants your time in a less obvious way – they want you to spend time filling out forms. These forms may simply be your name, address and email address, or they may be very lengthy, quizzing you about buying habits and the like. The reason the companies want you to do these forms is often for market research, and they are more than happy to give you a freebie in exchange for this. Many people find the time spent filling out these forms will worth it to get a great free product. Convenience is the other cost involved with many freebies. Time and convenience go hand in hand in some cases – after all, it may not be especially convenient to fill out form after form simply because it is time consuming, but convenience takes another hit from freebies in the form of spam email. Often, signing up for a freebie can land you on a spam email list, and for some people, getting tons of spam is so inconvenient that they would rather pay full price. The truth about all of these costs of freebies is that the freebie is in the eye of the beholder. You have to decide what you are willing to put up with in order to get a free product. Once you know the limits to your freebie costs, than you can cash in on some really great products that don’t cost you a dime. When you spend five minutes filling out a form and get rewarded with a free DVD player that you have been wanting, you will realize that there are free things out there to be had.