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Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

Networking Know-How: How to Get Through to the Busiest of People When you are job hunting, sometimes the most frustrating part is just getting your foot through the door to let the right people know that you are out there and available for work. Companies can be like members-only clubs; they tend to be a little distrustful of cold callers and most executives advise their assistants to run interference for them on the phone so they do not get stuck having a protracted conversation with someone they just aren’t interested in doing business with. The thing is that to get an interview, these people can be the very same people you need to talk to. How do you get these busy people to clear some time off in their busy schedule to speak to you? First things first – you have to get the right attitude. If you want busy people to make time to talk to you, you have to present yourself in a way that makes them feel like you are worth the time investment. The trick here is that you have to do this by phone, and often, you have to first convince an operator or personal assistant that your call is one worth putting through to the boss. Your phone etiquette and vocal confidence will be the key here. Consider you basic phone manners first. Instead of launching right into what you want, respond to the greeting of the person who answers the phone with a hello of your own. Animate your voice and always remember that simply saying “please” and “thank you” can go a long way. Be the kind of caller that you would want to talk to if your job was answering the phone all day. People will respond to your positive attitude with a positive attitude of their own. Next, consider your confidence level on the phone. Do you tend to get tongue-tied and stumble over your words? That kind of delivery from you will set all the warning bells ringing on the other end of the phone, and you will find the person with whom you wish to speak always “out of the office.” Instead, work on sounding like you are confident that it is a forgone conclusion that you will get to speak that busy person you want to talk to. Be confident that what you have to say is something that is worth hearing. It may help to write out a framework of what you will say and practice a few times so you sound relaxed and composed when you make that call. Once your attitude is right to make the call, you can then employ a few tricks of the trade for getting through to those busy people. Instead of giving away too much up front, start your call by asking if the person with whom you need to speak is in. If the answer is yes, then you can remove on potential “excuse” for not putting your call through. If your call can’t be taken at that time, skip the message. Let the PA or operator know that you will call back again. That way you have a legitimate reason to keep calling. Of course, you might have to keep calling and calling, and that assistant might start knowing the sound of your voice. If you keep speaking to the same person, it’s time to open up with some person details. Let them know your name, why you’re calling, and if someone referred you, who that person is. Developing that personal relationship can help you get your call through to the boss. Last but not least, don’t give up. Busy people are, well, busy, and not necessarily avoiding your call. Persistence pays off, so keep on calling until you get through.

Five Biggest Job Hunting Mistakes and How to Avoid Them Looking for a job can be a challenging experience. Between the resume writing and the interviews you can find yourself exhausted and ready to throw in the towel prematurely. Stay the course until you find the job you want. While you are on your job-hunting journey, here are five big mistakes to avoid when job hunting. Steering clear of these mistakes could make finding a job much easier. One of the biggest mistakes that people make when they are job hunting is not looking in enough places for jobs. There is a certain level of diligence you need to maintain when you are searching for a job. Look in newspapers, online and ask around. Of course, there are boundaries you should follow when looking for a job. First of all only apply and interview for jobs that you think you would take if you were offered the position. Do not apply for jobs that you are not qualified at all for or jobs that you do not have a clear understanding of. When applying for jobs, it is important to have a resume that is update and professional looking. If you are not a good resume writer, look at examples online or find a professional to do your resume for you. Employers will take one look at a messy or unprofessional resume and rule you out without ever meeting you. It is also important to be sure that you resume can be found online. There are plenty of job sites that allow users to post resumes. Some sites even allow multiple resumes to be posted. This is a great place for employers to locate your resume and contact you without you actually applying for the job. Lying on your resume can eliminate you from being a job candidate immediately. If you stretch the truth about your experience or the type of jobs you have had in the past, employers will think that you are a liar. If employers think you are a lair they will not feel confident about hiring you because you have already compromised your integrity. Tell the truth about your work and educational history. No matter what people may tell you, an honest inexperienced candidate is better than a lying experienced candidate. Have faith that you will be able to prove your worthiness for the position you are applying for without making up half-truths. Be sure that your contact information is correct and that you respond when you are contacted. No matter how busy you are, you need to check your e-mail and phone messages on a regular basis. If you do not respond to a call about a job this is a sign that you do not need employment that badly. Employers will move on to the next candidate if you are slow getting back to them. Candidates that are not prepared for their interviews are typically eliminated from the search before the interview is over. If you are late for an interview you have a big huge mark against you as soon as you walk in the door. Not being dressed in professional attire also will leave the interview with a very bad impression of you before you even speak. If you show up without a pen or copies of your resume you look like you are unfamiliar with the interview process. This, in turn, makes it quite possible that you are unfamiliar with other work place procedures. A good job hunt can land you the job of your dreams. When you are settled into your new job you will be thankful that you took the time to search for a job the right way.