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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Sweepstakes Entries Can Garner some Freebies Are you ready to cash in on the web's best sweepstakes and freebies? When it comes to finding the best of freebies on the web, sweepstakes entries and freebies go hand on hand. There are many fine websites that act as repositories for free stuff and sweepstakes. Here are some tips for finding the best sweepstakes entries and cashing in on the best freebies to be found on the World Web. Tips and Hints for Finding the Best Sweepstakes on the Web There are many websites out there that advertise the best of the free web. These sites often list dozens (if not more) of freebies and sweepstakes. Unfortunately, there are good deals of disreputable and not-legitimate websites that offer erroneous information or simply dozens of outdated sweepstakes links. Fortunately, there are many easy to use tips that you can use to find the best in sweepstakes. Ordering Your Sweepstakes Entries by Category Part of the secret in winning sweepstakes is that winners are able to organize their sweepstakes entries. First, you want to order sweepstakes by category. What are you most interested in winning? Are you lusting after a brand new car, or are you coveting that full makeover and shopping spree? Remember—sweepstakes usually come in big packages, so it does not hurt to think and dream big. Of course, it is important to keep a healthy sense of perspective when you go about filling out sweepstakes entries, but you want to make sure that you are focusing on the right kinds of sweepstakes. Ordering Sweepstakes Entries by Entry Deadline Date Another easy way to bring order to the crazy world of sweepstakes entries and freebies is to organize all of your sweepstakes entries by the deadline date. The last thing you want to do is to focus your energies on sweepstakes entries that are already expired. Purchase a notebook with file pockets that allows you to organize all of your sweepstakes entries by category and date. Keep a calendar handy and make sure that you note the various deadline dates for submitting to sweepstakes contests that you want to enter. Keep an Eye on Your Favorite Companies and Sponsors Once you have been in the sweepstakes business long enough, you begin to notice a definite pattern—your favorite companies, businesses and corporations probably sponsor their sweepstakes contests on a regular schedule. Make sure you bookmark your favorites—those companies that are frequent sponsors of sweepstakes contests—and visit their site often. You want to get a leg up on the competition by knowing who will be holding a sweepstake contest at any given time. Make the Sweepstakes Directory Your Best Friend If you are serious about winning sweepstakes freebies, you will want to become very well acquainted with sweepstakes directories. The World Wide Web is a haven and treasure trove for sweepstakes directories. These are websites that contain libraries of links that can connect you to new sweepstakes. Thank the organizers out there, who feel the need to collect and label links for the rest of us. These websites can be great places to start your search for the perfect sweepstakes entry. Sign Up for Newsletters that Keep You in Touch with Sweepstakes Sponsors If you know that certain companies sponsor sweepstakes contests, consider joining the newsletters of the contest sponsors. Many sponsors use their free newsletters to promote sweepstakes contests. This is a good way to learn more about their giveaway patterns. You will also be the first to know whether about sweepstakes contests as soon as they go online. You can search the Internet for the best of these newsletters. Be warned that your inbox will quickly fill up if you rely on this method.

Communication Key to a Better Work Environment Everyone knows the story of A Christmas Carole. On Christmas Eve, poor Bob Cratchit, who is working late again, spends his day working up the courage to ask his boss, Mr. Scrooge, if he can have Christmas Day off from work to spend with his family. When he finally does get up the nerve to ask, Mr. Scrooge lets forth a tirade over lazy people using Christmas as an excuse to have a day a off from work. This fictional story unfortunately rings true for a lot of people who have to work up the courage to ask for things from their employers. An employee who has to feel about their employer the way Bob Cratchit felt about Mr. Scrooge is not a very happy and productive employee. To get the most of out of your workers, you have to create a much more hospitable working environment. To create a better working environment, keeping the lines of communication open is absolutely crucial. How does communication work in your office? Do you get the impression that everyone is walking around on eggshells around you? While this kind of fear from your employees may be good for your ego in some senses, it is really bad for your business. When your employees don’t feel like they can talk to you, you will lose control over what is going on with your business. You may be the boss, but your employees are the ones who are actually on the front lines. To know what is really going on out there, you need your employees to communicate honestly with you. If they feel that you are unapproachable, they will hide problems and concerns from you, and you won’t be able to act to fix them. You can’t expect to run your business with half of the information about what is actually going on, and so your business will suffer for your “mean boss” routine. There are still other problems with creating an office environment in which your employees feel like you are unapproachable. In general, there will be a dark cloud over the office when you are around. The stress will keep employee morale low, and employees with low morale are employees with low productivity. Besides, who wants to work hard for someone they cannot approach or who doesn’t show they any respect? Shutting down those lines of communication will definitely affect your bottom line as employees “phone it in” because they don’t feel invested in making your business a success. If you want a better working environment, you have to improve the lines of communication. If there has been a communication breakdown in the past, take the time to address it with your staff. If you staff is small, talk to them each one on one, letting them know that your door is always open and that you want more regular communication with them. If you have a larger staff, schedule a meeting to address the issue. Weekly office meetings are a great way to keep communication channels open and swap ideas in the office environment. If weekly meetings are not feasible, find some way of touching base with your staff on a regular basis, either through weekly emails or a weekly newsletter. Also, you should encourage your staff to communicate with each other. Sharing information among the staff is a great way to generate fresh ideas and fresh approaches to problems. If your office is suffering from a communication problem, make nipping it in the bud a priority. The pay off will be more productive workers and a whole lot less stress. Who knew work could actually be a pleasant place to be?