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Web Hosting - DNS, How The Internet Keeps Track of Names The way computers communicate is, in a way, very similar to something very familiar: the postal system that delivers letters and packages. Here's how... The Internet is just what the name suggests, a large inter-connected set of networks. But those networks are pointless without the one part that forms what is called their 'end-nodes', otherwise known as computers. Those computers often need to share information because the people who use them want to share information. But, in a system where there are millions of separate computers, how can you enable them all to communicate? One very important feature of that solution is performed by something called DNS, the Domain Name System. Every part of a network that is going to send or receive information is assigned an IP address. That's a numeric identifier that uniquely specifies a particular 'node', such as a computer, a router that directs traffic or other component. They look like this: 209.131.36.158 But those numbers are more difficult for people to remember and work with. They also aren't very attractive from a marketing perspective. So, a naming system was layered on top of some of them, mostly the computers involved, though routers have names, too. But once you have a system that associates a unique IP address to a given name, you need some way of keeping track of all of them. That's carried out by several different pieces of the system: Name Registrars, DNS Servers and other components. The Name Registrars, overseen by IANA (Internet Assigned Numbers Authority) and other international bodies, provide and keep track of domain names. When you register with GoDaddy or any of a hundred other intermediate companies, ultimately that information makes its way into a number of specialized databases stored inside DNS Servers. A DNS Server is the hardware and/or software that tracks and forwards the IP Address/Domain Name pair from one place to the next. In many cases, there are a number of them between your browser and the remote computer you want to share information with. Suppose you request information from, say, Yahoo's site by clicking on a link on their site. DNS resolves (translates) the name of WHO IS making the request and OF WHOM, to addresses, then passes the request through the network to the requested IP address. The requested data is then passed back through the mesh of network components to your computer and displayed in your browser. Whether the communication is between a desktop computer and a server somewhere, or between one server and another, the process is essentially the same. DNS servers translate names into IP addresses and the requests for data are forwarded on. In some cases those DNS servers are part of a specialized network computer whose sole job is to do the translation and forwarding. In other cases the DNS software may reside on a server that also houses a database of general data, or stores email, or performs other functions. But however complicated the chain or the parts, the basic process is simple. Translate the name to an address, just as the postal system does. Whether international or local, your name is associated with an address, and the deliveries are made to the address, then forwarded to a particular name.

How to Avoid Spam and Junk Email and Still Enjoy Freebies Free stuff is great, but when you are facing an inbox that is literally choking on spam, than you may find yourself wondering just how free your freebies really are. Spam and junk email are the unwanted consequences of cashing in on great free deals online, and it is enough to keep some people away from freebie offers entirely. Here’s the good news, however – you might not able to stop the spammers in their tracks completely, but there are a lot of things you can do to keep the annoyance caused by junk email to a minimum. Get on the defensive and reclaim the control you have over your inbox. Rule number one for cashing in on freebies is to set up a separate email account that you use only for your free stuff hunting. There are tons of web based email programs that you can join for free, and you can use these new email accounts as your point of contact for the companies from who you get freebie offers. After all, giving your email address to a company is simply part of getting freebies – that is why the company is giving away freebies in the first place. They want to collect your email address so they can email you about their products and hopefully convince you to shell out some cash for them in the future. By protecting your main email address, you can easily control the amount of spam you have to wade through when you just want to read your personal or business emails. You know that a company wants your email address in a exchange for a freebie, and you know why they want it, but what you might not know is that not all companies are created equal when it comes to it how the treat your email address. To know this, you have to check out a company’s privacy policy. Some companies will allow you to opt out of all future emails, including the ones from them, meaning in theory that your email address should never end up on any junk email solicitation list after your get your freebie. Other companies don’t let you opt out of their emails, but they let you choose whether or not they can give your address to partner companies who have products to offer that you “might be interested in.” With these companies, at least you can keep the amount of solicitations to a minimum. Still other companies follow a “no holds barred” kind of plan, in which they are allowed to share your email address with anyone they choose. These last kinds of companies are the kinds that end up loading you up with the spam, because they often sell the lists of email addresses they collect to companies that send out spam messages. Proceed with caution when a company has a policy like this one. If you can’t find a privacy policy at all on the website from which you are getting your freebie, then it might be best to move on to a different free offer. Another spam reducing trick that a lot of people miss out on is ignoring spam completely. Don’t open your spam messages, and whatever you do, don’t ask to be removed from a mailing list. That might seem like the logical way to stop the spam, but all you do when you do that is confirm to the spammers that their email is going to a real, live person. Last but not least, if even your dedicated freebie email address is gasping under the pressure of the spam, abandon it and start a new one. If you collect freebies on a regular basis, the word will eventually get out and the junk emailers will find you. Start a new address and get a clean slate.

From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.