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From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Prayers, Ploys and Passions: The Poetry that Gets Published (published poetry) Some people may tell you that poetry doesn’t get published. Published poetry is only that written by people who have already died. That is not true however. Poetry is not as frequently found as other kinds of writing, but it is a genre that is still alive and well in today’s publishing world. If you are a poetry writer, you are also probably a poetry reader. You of all people know that poetry publishers are still out there. There are specific types of poetry that tend to get published though. There are special interest outlets for other types, but in general, what gets published gets repeatedly published as time goes on. There are three main categories that currently published poetry falls into. Those categories encompass the most important interests of people today. Prayers and Matters of Faith The first category of published poetry involves faith. There are people that subscribe to all different kinds of faith and it is that belief that is at the core of many people’s lives. Atheists are a minority in the world. Since faith is such an important part of so many people’s understandings of the world, it is no surprise that it draws poetic words from those who believe. It started long ago. The Bible, for example, is full of poetry. Those people who first knew God were inclined to speak of him through the illustrative voice of poetry. Today people are the same way. Such is their deep experience with God that they must express their emotions with an emotional type of writing. Since so many people have personal experiences with God, those who do not write are interested in reading the writings of others. For that reason, matters of faith, and especially expressive prayers placed in poetry get published. Ploys and Plans for the Nation National interest is also of major interest to most people. As a group of people head through their lives, united with others of the same nationality, they must want to know where the group as a whole is headed. Much of the published poetry in this category contains hopes and dreams for a country’s future and expected path through history. More of the poetry in this category though is in protest of how a nation has forged its path as it has grown. Frustration with events beyond one’s control elicits words that can only have their full meaning in poetry. Since those of a nation are united with each other, poetic commentaries about that nation are of interest to everyone. They help each person express their feelings and frustrations and hopes for their home country. Passion and the Human Condition of Love People are obviously not only connected to each other as citizens of the same country. People need each other in a much more personal sense than that. A third major category of published poetry is that which contains expressions of love between people. Love poems are a genre that dates back, again, to biblical times. Romantic love has always been a popular theme within poetry because of the passion that can be displayed with poetic devices. Other kinds of love are also well expressed in verse. The love of a mother for her child or that of a friend for another friend is a common topic in poetry. Humans thrive on love. That is why poetry about love gets published. Published poetry does fall into three major categories. It appears in books and anthologies, but also in magazines and even greeting cards. As long as a poem is effective in describing a common human reaction to life, it will probably be passed along from person to person. Poetry is a beloved form of writing that connects people to one another. As long as humanity feels, poetry will continue to be published.

Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.