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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Can Job Sharing Boost your Employee Profile? Job sharing is one of the newer occurring work arrangements on the job market. It means that two or more people share one full time position. Most often it is two people that work part time on the same position. This kind of work sharing is a great invention for all parents that want to spend more time with their children or for people that are just not made for a full time job. Job sharing is a flexible job option that shares one person’s responsibilities between two people. So, can job sharing boost your employee profile? Yes, of course is the answer to that. The reasons why job sharing boosts your employee profile are widely spread. Job sharing can bring benefits not only to employees but also to employers and companies. Start by looking at the aspect of sharing your work. If you are sharing a full time position load with another person, pressure is less on you. You still have the same deadline, but the pressure is shared and you can work more efficiently on your work assignments. Less stress makes for a happier more relaxed employee that can tackle the work given to him or her easily. This makes the employee a more balanced person. The possibility to stay at home while still having a chance to be part of a company can further your career and keep your skills up to date and this makes for a well balanced worker. Another reason why job sharing might boost your employee profile is that two people working part time actually can get more work done as one full time employee. Why is that? Well, that is very easy. While the full time employee is very tired in the mid afternoon from his already long day, the person coming in for the second half of the day has had time to relax all morning long and therefore can start with new end fresh energy and thoughts on the shared work. Should the position not be shared in half days, but in each taking a few full days, then the people sharing the position are still more relaxed and motivated. They are able to be with their family, able to rest and regenerate or have fun with some of their favorite hobbies. Psychologists and researchers have long praised the effect that a fun family filled time and enough time to be you and relax can boost your employees’ work input as well as their efficiency. In countries where employees have fewer hours per week and more vacation days a year, the work output per person is in general higher and employees are happy and motivated and stay with their company for long periods of time, if not all the way up to retirement. Additionally, if you have a good amount of time off from work, you are most likely a very motivated and happy employee and your boss and fellow employees will see you as a positive person to be around at the work place. Being a leader and motivator is all that a boss can hope for and therefore, sharing the position can immensely boost your profile. For employers, there is also the consideration of your benefits. Some companies might not pay benefits to part time employees and two part time positions will save you money. In this case, your profile is simply boosted by the fact that your employer saves money. Although in some companies, there are benefits for part-time employees and those can be based on different facts, such as hours worked, full-time benefits and more. Before considering sharing your job and entering the world of part-time employment, make sure that this is exactly what you are looking for in a job. Once you are sharing your position, there might not be a way back to full time, at least not within your own company.

Yes, Freebies are Real! If you tell someone that something is free, they immediately start looking for the catch. After all, the words of wisdom “there is no such thing as a free lunch” have usually been proven true for people time and again throughout life, and so a healthy cynicism towards free stuff usually springs up with good reason. If you are one of these skeptical types, however, you may be missing out on some really great stuff. The truth is that you CAN get free things that are really and truly free, and yes, actually worth having. You just have to know where to look. OK, here is where the caveat comes in. The definition of “free” often depends on the definition of “cost.” As any economist can tell you, cost really doesn’t only come down to how much money you have to hand over to get something. There are additional costs, like inconvenience and time spent doing something. And true, some freebies have these “non monetary” kinds of costs associated with them. You have to balance all of the costs with the value of the free stuff you are getting and decide if it is worth it to you. The two biggest costs associated with freebies? Time and convenience are at the top of the list. Time is a big factor in many free offers. Companies want a bit of your time in exchange for their free products. Indeed, some companies literally want hours of your time. Have you ever taken advantage of one of those “free weekend vacation” offers in which you received free accommodation in a beach house or condo for a weekend in exchange for suffering through a long presentation and intense sales pitch? For some people, they can handle the presentation and have no qualms about refusing to buy anything and the free vacation more than makes up for it. Other people would rather pay any price to avoid having to listen to one of these spiels. So, while these weekends are freebies, for some people, they cost too much. More often, a company wants your time in a less obvious way – they want you to spend time filling out forms. These forms may simply be your name, address and email address, or they may be very lengthy, quizzing you about buying habits and the like. The reason the companies want you to do these forms is often for market research, and they are more than happy to give you a freebie in exchange for this. Many people find the time spent filling out these forms will worth it to get a great free product. Convenience is the other cost involved with many freebies. Time and convenience go hand in hand in some cases – after all, it may not be especially convenient to fill out form after form simply because it is time consuming, but convenience takes another hit from freebies in the form of spam email. Often, signing up for a freebie can land you on a spam email list, and for some people, getting tons of spam is so inconvenient that they would rather pay full price. The truth about all of these costs of freebies is that the freebie is in the eye of the beholder. You have to decide what you are willing to put up with in order to get a free product. Once you know the limits to your freebie costs, than you can cash in on some really great products that don’t cost you a dime. When you spend five minutes filling out a form and get rewarded with a free DVD player that you have been wanting, you will realize that there are free things out there to be had.