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Web Hosting - Domain Name Changes and How They Affect You New domain names are registered all the time, and ones previously registered expired. Sometimes that's the result of simple neglect. The owner of the name chose not to renew his or her ownership, so the name became available for someone else to use. In rare cases, a highly original mind managed to think of a new one. In the other common scenarios, someone chose to just let it go or sell it. When you choose to change your domain name, there are actually two separate steps involved: releasing the old name, and adopting the new one. But, just as the postal system can have difficulty forwarding your letters when you change your personal name, changing your domain name brings certain difficulties. One of the most prominent is the fact that any name change requires a change to thousands of DNS Servers around the globe. DNS (Domain Name System) is the set of software/hardware components that allows domain names to map to IP addresses. IP addresses are what are actually used 'under the covers' when one computer communicates with another. Note that there isn't always a 1:1 correspondence between a name and an IP address. One IP address can serve multiple domain names and one domain name can have multiple IP addresses. For the sake of simplicity, we'll stick to the common case here. DNS servers around the world maintain internal databases that match the name to an IP address. Not all servers have all pairs of names/addresses. A series of complex routines allows a request to be forwarded when the particular DNS server doesn't have a needed record. When you acquire a domain name that used to be associated with a given IP address, the odds of you acquiring the same IP address are extremely low. In the unlikely case, for example, that you acquired the domain name yahoo.com, you would almost certainly not get the IP address that was matched with it (unless you bought the Yahoo! company). So, as a result of the change, the name/IP address pair is no longer what it was. A similar circumstance exists when you retain your IP address, but want to change the domain name associated with it. In either case, the pairing has changed. The catch is this: when the change takes place, those DNS databases are not all updated instantaneously around the world. Even apart from the limited speed with which computers and networks operate, (and neglecting the human factor if/when the change is made manually to more than one server) the reason is something called caching. In order to communicate efficiently, DNS servers are designed to assume that changes will be relatively rare. Just as with the postal system, you don't move your address or change your name every minute. Since that's true, in general, the name/IP address pair is cached. A cache is a set of stored information that is reused so that fresh information doesn't have to be communicated with every request for a web page or data. A chain of DNS servers pass requests to the last known address. There is usually more than one system between your computer and the server you want to communicate with. Most of the time, that's your current name/address. When you change the name, that pair is no longer valid. In order to propagate the new name/address pair (so the terminology goes), that cache has to be refreshed. Something similar happens when you establish an entirely new name. That name is first associated with an IP address and that pair has to be communicated to DNS servers around the world in order for you to be able to reach any one of them at random. But DNS servers don't do that until they are requested to do so by your action of asking for information from a remote server. Because of that, but chiefly because of caching, it can take quite a while for the new pair to become known around the Internet. Caches can expire and get refreshed in a few minutes or a few hours. It varies. That time can be as short as an hour or less, if the path between your computer and the web server is very simple and only one DNS server needs to be updated. Or, it can take up to 48 hours or more. Though the 'official' range is often given by registrars as 24-48 hours, the average is closer to about six hours. But that's an average. The actual time in any given case can (and does) vary widely. In the meantime, a number of effects can occur. The most obvious is that, since the name/IP address pair can't be resolved properly, you don't reach the server you want. Your browser points to the old one (in the rare case it's still accessible by that name and address), or it simply reports there's no such name at that address. So, when registering a new name or buying an old one, you should establish the site, but not advertise it for at least a couple of days. Better to wait to get visitors than to turn them off by being 'not at home' when they call.

From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

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