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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Five Flex Time Options that Can Propel your Employee Productivity Flex time is something that is still very rarely used in the United States, but has many followers in other countries, especially European countries. Flex time in general means flexible working hours for employees of a company. They way the flexible working hours are implemented can differ greatly. But one thing is for sure, flexible working hours can greatly propel the employee productivity in your company. Take a look at five different ways to implement flex time in your company. The first and probably easiest way is to give your employees the option to come in to work and leave work within a certain time range. For example, so far your employees worked from 8am to 5pm, now you might give them the opportunity to come in to work anywhere from 7am to 9am, and of course, leave somewhere between 4pm and 6pm. This first model would give your employees an opportunity to be on time as long as they are within that range and their individual habits are considered in regards to being an early riser or a late sleeper. This first model would set the rule that there are 8 work hours plus a one hour lunch in a work day and these are not variables. Therefore, you only have to check their arrival and leaving times in one way or another. A second option is very similar to this, but you can expand the hours worked to a weekly or monthly check, where the employee is responsible to work 40 hours a week with one hour lunch everyday. Then he or she can come and leave in the morning and afternoon in the specified time ranges. For the employee, this means maybe on days that he or she is more energetic, they can spent more hours at work to get their work done and on days they do not feel so energetic or so good or they have family things going, on they can come in the minimum hours established from 9am to 4pm. This version of flextime is a much appreciated model by many employees, but for the employer, it means more work in tracking hours worked and arrival times, to make sure the required hours per week or months are worked. An even more advanced version of the first two flex time themes is a theme where the worker can accumulate time to take off at some point in the future. How specifically you are going to use this version is up to you. You basically are making sure that your employees are not working more than the required amount of hours. Why would you profit from this? Less time spent at the work place makes for more time to relax and regenerate and your employees will be more efficient and motivated throughout your work week. In some companies this flex time method allows the employee to accumulate hours up to a certain amount and then for example, they are allowed to leave after six hours for several days to be home for activities with their family. In an even more expanded version, a fourth version of flex time options, the employee can actually take full days off after having accumulated hours. These days are in general additional to vacation and holidays and can be taken in agreement with their supervisor. The fifth option that has been adopted by some companies actually gives the employees the chance to go into negative hours on their time account. This means if you do not have the required hours, you can still take a flex day off, but have to make sure that after a period of time, that the employer sets in the contract your account goes back to zero or higher. If the employer is a really generous person, he might allow you to completely choose the hours you want to work. You might be able to take work home or work from 10pm to 3am if you desire, as long as you have your assignments done on time and your hours are fulfilled.

Copyright Infringement Lawsuit Who are in Copyright Infringement Lawsuits? A copyright infringement lawsuit can be brought down for any number of reasons: someone using a song in a podcast or radio program, a writer ‘borrowing’ information from another work, the copying of video or mp3 off the internet without permission (or sometimes, even to another CD or DVD). Copyright infringement lawsuits are not generally brought to the average person, unless they’re downloading a LOT of music or movies, but usually for large operations: software pirates reselling goods on eBay or to some other unsuspecting victim, someone ‘sampling’ a song to make another, or maybe a person reselling mp3s online. When you understand the implications of it, copyright infringement lawsuits aren’t frivolous as some people may make it seem. For the most part, the average person’s familiarity with a copyright infringement lawsuit is taking down copyrighted material after receiving a nasty email. The use of works that are used in major record albums my major recording stars like Britney Spears or 50 Cent, people will begin copyright infringement lawsuits for songs that bear resemblance to another song. Usually these suits will be lost because it’s rather hard to prove inspiration, but they are rather costly and draining, especially if there isn’t a large backing legal team. Copyright infringement lawsuits for large enterprises can be rather costly and time consuming as well. If you work for someone, and you plagiarize someone on the company blog, the whole company can be sued, and you fired, for that infraction. Another large copyright infringement lawsuit is the eminent MySpace v. Universal Music Group, who is claiming that MySpace is knowingly committing copyright infringement by allowing it’s users to upload copyrighted material. Even then, Universal Music Group has been negotiating with MySpace and couldn’t come to an agreement – then they filed suit. Universal Music Group has an agreement in place with YouTube, where YouTube agrees to follow Universal’s rules. It’s worked out well thus far, and I think with an agreement in place ‘user created content’ will retain a destination on the internet. This is a testament we all need to be with social networking sites and ‘user created content.’ We need to watch ourselves, because many times we may not realize the veracity of our actions. Sometimes, people break copyright laws on purpose. There is a huge market in the dealings of pirated software – from Windows to Photoshop to The Sims. It’s very easy to share peer-to-peer, and because of that, people can resell ‘pirated’ for a high price – all profit. Or they’ll download MP3 and resell them; or eBooks. These people who resell these items get nasty penalties – with both copyright infringement lawsuits and criminal cases. They’ll pay a hefty fine and go to jail. As you can see, copyright infringement lawsuits can affect any one of us – from our friends on MySpace to our employer, to the computer geek down the street. It’s very easy to violate copy rights, and you have to watch yourself. The chances are good that you won’t be involved in a major copyright infringement lawsuit, but you still need to ensure you’re following the copyright rules of engagement. Copyright infringement lawsuits are important in determining what is, and isn’t, applicable to copyright laws. Because of these lawsuits, our laws have changed regarding fair use, internet use, and the Electronic Frontier Foundation and CreativeCommons.com has been formed. The lawsuits help us to understand what is, and what isn’t fair – and these organizations have helped the masses to understand what’s so important about copyright, and why we need to defend our freedom of speech.