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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Job Hunt Challenges for the Over 50 Crowd If you have just recently lost a job or maybe are not happy with the job you are currently holding, you are going to be on the hunt for a new job. Hunting for new job is never easy, whether it is your first or your tenth job. You know that it takes a good amount of preparation till you might hold another permanent job. But for the older crowd, especially the crowd over fifty, the challenge of finding a new job is even greater. Explore some of the facts why it is more challenging to find a job after 50. Starting out by the age factor, many companies want young and dynamic employees that are open to new and challenging tasks. Many employers believe that a person over 50 is set in his or her ways and therefore not able to tackle the same great tasks that might open up as a young, fresh out of college open minded person. A person over 50 is closer to retirement and might not want to take any risks as a young career fresh from school employee. Risks are sometimes what a company needs to get forward, new ideas, new thinking. Another reason is the salary competition. If you are over 50 and looking for another job, you most likely have a lot of experience in you sector. Experience usually is measured in money and the salary for an experienced person is generally higher than a starter salary. While experience is desired, some companies can just not afford to hire somebody for 10-20 thousand dollars more than they can get the fresh from college employee. If you lost your job, you might accept one of the lower salaries, but while you are in the application process, the human resource person reading your résumé does not have that information about you. Some of the bigger companies get scared by the fact that you are really close to retirement and if there are certain retirement plans and structure in place at a company, they might not want to hire you. You could retire within 10-15 years or less and then the company is stuck with paying you retirement payments. Hiring a younger person instead guarantees them no retirement payments or plans for retirement in general for the next 20-30 years. From the employer’s side, these are great savings for their pocket. Another reason often seen from employers as a reason not to hire a person over 50 is that the person they are hiring might be more prone to sickness and take more sick days than a young person. Why would they think that? Statistics have shown them that the tendency for time off due to sickness is greater for people crossing the age threshold of 50 years versus younger people. Be honest, being over 50 means for most people more aches and pains all over the body. You are more tired and get exhausted quicker. So if you do get a chance to go to an interview when looking for a new job, you need to make the best out of it. Besides all the factors mentioned above, a person that is over 50 and is looking for a job can be a great addition to any company and you need to make sure that you let your interviewer know that. An interview is a great challenge and can be mastered quite well if keeping these thoughts that employers have in mind. Emphasize the fact that you do bring experience and connections. Let them know that if they hire you, they get a person that at least is settled in life. You have had all your children, or did not want any, but at least you will not be missing because of pregnancy, birth of a child, and sickness of a young child or similar events.

Free Downloadable Software – Not Always a Scam Do you want to download free software off the World Wide Web, but you are afraid of getting your computer infected with a virus, spyware or other bad cyber invaders? If so, you will be happy to learn that there are many websites that specialize in legitimate free downloads that won't cause your computer to become awash in viruses or spyware. Here is a just a brief sampling of different websites that specialize in free (and safe) downloadable software. These sites let you enjoy the best of the web without the danger of less reputable websites. Get Your Fill of Entertainment at Download.com Are you looking for a place where you can download free games and tools? If so, Download.com should cause you to rejoice. This site contains a wide range of games, tools and utilities. This website bills itself as a haven for "safe, trusted and spyware-free" software. Savvy web surfers know that Download.com offers the best library of legal and totally free software downloads, game downloads and music downloads. This website is also known as a well-regarded repository of credible and relevant information about the latest game releases, software updates and other free downloads. All of the downloadable software found on this site is put through a rigorous set of tests. Moreover, registration is fast and free. You can even write your own reviews for software and participate in the active CNET forums. From fun to functional, you can probably find what you are looking for right here. Update Your Drivers for the Smoothest Web Experience In order to make sure that you always get the smoothest online experience possible, make sure to update your drivers on a regular basis. DriversHQ.com offers you an easy way to make certain that you always have the best and latest drivers on your computer. This site allows you to detect its own Driver Detective software services. Drivers Headquarters is known as the best driver update service. This service is easy to use and it is designed to help you upgrade your update your drivers in a safe and fast manner. They even have new drivers that support XP and Vista programs. Use their driver detective to find what needs to be updated, and to update your current drivers. Tired of Nagging Software Updates? Then Head On Over to Nonags.com Are you tired of downloading software, only to have it nag you with updates on a regular basis? Are you tired of being hassled by your own downloads to buy the upgraded versions? Here is a refreshing website that offers you downloads that do not put a limit on the number of days you can use them, and that do not constantly pester you to purchase the upgraded version of the software download. This website is an amazing compendium of the latest freeware, along with editor picks and user ratings. Get the Latest and the Greatest at Tucows Where can you turn for the latest and the greatest in safe software downloads. If so, you will want to place a bookmark on the Tucows.com website. This is one of the most amazing collections of safe and effective downloadable software. You can choose from freeware, shareware and pay software. Tucows.com features software downloads for your Windows PC, your Mac, Linux-based systems, your PDA and programs to streamline and improve your online experience. This site has become a popular spot to find hard-to-find software for Mac computers. Enjoy the editorial ratings and the myriad range of programs and tools. Enjoy everything from poker software downloads to design programs that help you achieve your highest level of creativity.